NEXA, THE STAR AMONGST STARS

NEXA has always been at the forefront of innovations and curating impeccable experiences that not only impress but inspire. By foraying into the fields of fashion, music, and entertainment, NEXA has successfully created and inspired multiple unique experiences for its customers. Our intent lies in ensuring our consumers never run out of inspiration, to create, and to empower. To cater to their ever-evolving needs, we have established brand pillars that strive to encapsulate the NEXA experience. One such initiative which is a reflection of NEXA’s innovative lifestyle vision is the NEXA IIFA Awards 2022.

The grandest celebration of Indian Cinema was hosted for the first time since the pandemic, making a remarkable comeback at the Middle East’s largest state-of-the-art indoor entertainment venue, Etihad Arena, part of Yas Bay Waterfront on Yas Island, Abu Dhabi, and it was one starry affair that’s hard to get over with.

The star-studded event is representative of the rich and varied Hindi film culture across India. This year, the grand affair marked its 6th year of association with NEXA.NEXA’s theme this year, the Green Carpet ready look, was a big hit. Our audiences were asked to share their green carpet-ready looks and the winner was rewarded with a golden ticket to IIFA.

In celebration of the IIFA Awards 2022 and a conversation with NEXA, the great actors and musicians of our generation talked about what movie inspired them the most.

Talking about the association, Shashank Srivastava, Senior Executive Director, Marketing & Sales, Maruti Suzuki India Limited said, “The core values of NEXA and IIFA are the same, it is about creation, inspiration, and innovation and we are happy to continue this association for a very long time”

The IIFA Awards got an added touch of excellence with the presence of the All-New XL6 and The New Age Baleno on the stage. The All-New XL6 by NEXA has been created to inspire an experience that indulges one at their finest while the New Age Baleno doesn’t shy away from the spotlight when it comes to passing bold looks and the 21st edition of the NEXA IIFA Awards perfectly showcased both.

Apart from the incredible show of talent from several renowned artists of Indian Cinema, the event showcased designer Falguni Shane Peacock’s new 2022 collection.With this, yet another edition of the extraordinary event came to a close.

Evidently, the NEXA IIFA Awards was an unforgettable affair.