The Tough Urban Lifestyle at LFW SR '20

The Lakmé Fashion Week Summer Resort 2020 in association with NEXA saw the celebration of the tough urban lifestyle at the country's biggest fashion stage. This was the 6th consecutive season of association between NEXA and the Lakmé Fashion Week. The event that went on from 11th February to 16th February marked two decades of the fashion extravaganza and was held at JioWorld Gardens Mumbai.

Day 3 of the Fashion Week saw the NEXA Show featuring Samant Chauhan and Gauri & Nainika. As Samant's collection defined the stylish yet functional wardrobe of the tough urban, Gauri & Nainika's collection celebrated the strong urban woman who always manages to express herself and look fabulous, irrespective of the tough conditions around her. Both the designers were inspired and extended the tough urban lifestyle that is embodied by the New Ignis.

The audience was served innovative interpretations of the NEXA design philosophy as the designers sent the stunning monochrome outfits down the runway. They highlighted the rich depth of the NEXA design philosophy, proving that when it comes to premium monochrome attires, the possibilities are endless. The show which had two showstoppers, one was Indian Cricketer Shikhar Dhawan, the second was celebrated dancer Nora Fatehi, mesmerised the audience with their stance and poise.

The reason that the collaboration between NEXA and Fashion Week is so seamless lies in the shared vision of both the brands. The vision to create inspiring experiences by showcasing trailblazing designers and nurturing young talent every season. Both the brands manage to bring together some of the biggest stars in the fashion world thanks to their stature, which has grown over the years.

One of the buzziest zones at the Fashion Week was the NEXA Zone that displayed the New Ignis. It was clearly one of the most clickable zones and everyone had a unique way to pose with the New Compact Urban SUV. Between the shows, everyone could be seen moving a leg at the NEXA Music Zone where the beat dropped hard. Whether you’re a fashion connoisseur or tempted to experiment with new styles, our interactions with the creators of fashion and our walkthrough of the venue are sure to scintillate your senses and leave you inspired.

As yet another season of the fashion week came to a close, we are more energised and excited to look forward to the next season along with you. So, stay tuned and follow NEXA Experience to step into a world of premium lifestyle offerings.